LIONEL MESSI, PAUL POGBA AND LIEKE MARTENS BRING MATCH-DAY JOY HOME IN NEW CAMPAIGN NEW YORK, Feb. 9, 2021 /PRNewswire/ — Today the world’s number one snack brand, Lay’s®, premieres a new global campaign centered on uniting and bringing joy to people around the world through football. The 2021 effort in support of the brand’s largest global […]

LAY’S LAUNCHES 2020 INTERNATIONAL CAMPAIGN IN PARTNERSHIP WITH UEFA CHAMPIONS LEAGUE NEW YORK, March 3, 2020 /PRNewswire/ — Today, the world’s number one snack brand, Lay’s is launching its 2020 football campaign with a star-studded, high-energy, commercial featuring three titans of the beautiful game. The focus of the campaign is to celebrate Lay’s ongoing partnership with […]

– PEPSI PREMIERES 2020 INTERNATIONAL FOOTBALL CAMPAIGN WITH ACTION-PACKED COMMERCIAL DIRECTED BY AWARD-WINNING FILMMAKER – DUBLIN, Feb. 20, 2020 /PRNewswire/ — Thursday 20th February – #FORTHELOVEOFIT – Pepsi® is premiering its 2020 international football campaign in celebration of its ongoing partnership with the UEFA Champions League. Featuring a never-before-seen collaboration of four of the world’s […]

Grammy Award-Winning Musicians To Put On Epic Rock Performance In Madrid PURCHASE, New York, May 9, 2019 /PRNewswire/ — #FORTHELOVEOFIT — UEFA and Pepsi® have announced Imagine Dragons as the musical talent to perform live at the 2019 UEFA Champions League Final Opening Ceremony presented by Pepsi. The Grammy Award-winning rock band known for smash hits including ‘Believer,’ ‘Radioactive‘ […]

FANS IN MORE THAN 35 MARKETS AROUND THE WORLD CAN EMBRACE THEIR INNER SUPERHERO WITH THE HELP OF DORITOS AND SPIDER-MAN PURCHASE, New York, April 23, 2019 /PRNewswire/ — Doritos®, one of PepsiCo’s fastest growing global snacks brands, is putting the power of the “Spidey-Sense” in the palm of consumers’ hands through a global promotional partnership […]

-PEPSI PREMIERES GLOBAL 2019 UEFA CAMPAIGN – PURCHASE, New York, Feb. 12, 2019 /PRNewswire/ — #FORTHELOVEOFIT – Today, Pepsi® premieres its 2019 global football campaign under the brand’s new international platform and tagline, PEPSI, FOR THE LOVE OF IT. Encouraging people to go all in for the things they love, FOR THE LOVE OF IT is brought […]