KUALA LUMPUR, Malaysia, April 27, 2016 /PRNewswire/ — As part of Fragrance Du Bois’ commitment to education and sustainability, the French, luxury fragrance house hosted 45 students from Raffles College to its luxurious boutique. On 24th February 2016, at the Starhill Gallery, Kuala Lumpur, the youngsters and their tutors were treated to an informative and stimulating session on the art of perfumery and the world of fragrance.
Organised for students on the College’s ‘Fashion, Marketing and Merchandising’ course, the session provided a fascinating insight into the many and varied aspects of the fragrance industry, with a focus on manufacturing, retail and marketing. The afternoon class was conducted by Ms Johanna Tabuyo, Sales and Operations Director of Fragrance Du Bois, and the ‘hands-on’, interactive format was designed to increase the knowledge of the students while allowing them to gain an alternative learning experience.
Using only Fragrance Du Bois’ 100% pure, sustainable Oud oil, the students learnt about the origin of the rare and precious material, as well as the importance of sourcing and producing it in a sustainable manner. Oud oil is derived from the endangered Aquilaria tree, and is one of the world’s most expensive essential oils. It is also at the heart of all Du Bois’ exquisite creations, where it blends and melds with other sustainably sourced ingredients of the highest quality.
“We are very concerned about the future of the environment and the communities who live in it,” said Ms Johanna Tabuyo, “and as part of our ethos of giving back to society, we believe it is imperative to educate the younger generation on sustainability and environmental awareness, especially in the luxury goods industry, where sustainability has been put on the ‘back burner’ for far too long. At Fragrance Du Bois, however, we practice what we preach, and we embrace our mantra of ‘Luxury with a Conscience’ wholeheartedly. On behalf of Fragrance Du Bois,” she concluded, “I am delighted that this initiative has created a fantastic opportunity to educate and inspire the next generation in our collective efforts to secure a sustainable future.”
The students were also treated to a discovery session on the various steps in the formulation of a perfume, and exploring the various olfactory groups that go together in the composition of a beautifully crafted fragrance.
Project Director of Raffles College, Travis Tan said, “I would like to thank Fragrance Du Bois for offering our students a meaningful insight into the industry. It was an eye opener for all of us, and I am certain that they enjoyed themselves thoroughly. They’re probably wishing that all their classes could be as stimulating and informative,” he quipped. “Most importantly though, I hope that the session will give our students a good foundation and understanding, as they pursue their future careers.”
Notes for Editors:
For further information, please contact:
Senior PR & Marketing Executive
Office: +60 122 035 344
PR & Marketing Executive
Mobile:+65 9144 0933
About Fragrance Du Bois
Fragrance Du Bois is a niche luxury perfume house born from the richest essences of nature, crafted by fifth generation perfumers from the 17th century French traditions of Grasse. Its inspiration stems from the beauty and purity of nature itself.
At the heart of all Fragrance Du Bois’ creations is our signature Oud that exudes the ultimate in luxury, being both distinctive and unique. All the Oud used by Fragrance Du Bois is produced on our own sustainably managed plantations, and is guaranteed to be ethically and sustainably sourced.
The niche perfume house is currently available in Paris, Singapore, Kuala Lumpur, Bangkok, Dubai, with plans to expand in Doha, Geneva and London in the months ahead.