Abu Dhabi, 18th October, 2015 (WAM) — Under the patronage of H.H. Sheikha Fatima bint Mubarak, Chairwoman of the General Women’s Union (GWU), Supreme President of the Family Development Foundation (FDF) and Head of the Supreme Council for Motherhood and Childhood, and Honorary Chairperson of the Abu Dhabi Business Women Council (ADBWC), the Council is organizing the 1st awareness campaign to spread a culture of entrepreneurship in a competitive business environment in Abu Dhabi under the theme, “Creativity and Innovation Approach Towards Entrepreneurship,” from 18th October-19th November.
Making the announcement at a press conference at the Chamber’s Tower in Abu Dhabi, Maryam Mohammed Al Rumaithi, Chairwoman of the Executive Board of the ADBWC, said the ADBWC is honoured at the awareness campaign being held under the patronage of H.H. Sheikha Fatima bint Mubarak, Chairwoman of the General Women Union, Supreme Chairperson of the Family Development Foundation, Chairwoman of Motherhood and Childhood Supreme Council, and Honorary Chairperson of the ADBWC.
She added that the campaign aims at “spreading awareness amongst Emirati women entrepreneurs about the latest developments and business requirements in the private sector. It also aims at shedding light on the services, initiatives, programmes and projects directed towards businesswomen and women entrepreneurs and which are presented by the public and semi-governmental authorities in the Emirate of Abu Dhabi.”
Al Rumaithi also said that the campaign aims at shedding light on the legislation and laws that govern the business practices in the private sector, motivating Emirati women to enter the field of entrepreneurship and pinpointing the challenges and obstacles that face women run businesses in the private sector.
A number of members of the Emirates Business Women Council and members of the Executive Board of the ADBWC attended the conference along with businesswomen and women entrepreneurs in Abu Dhabi and a large number of public, semi-governmental and private institutions in the emirate.
“Organizing the 1st Entrepreneurs Awareness Campaign in Abu Dhabi comes within the frame of executing the projects, initiatives and the targets of the five year strategic plan of the ADBWC 2015-2019 which was announced in May under the patronage of H.H. Sheikha Fatima Bint Mubarak,” Al-Rumaithi said.
The first strategic goal of the plan includes distinguished participation of women in the field of entrepreneurship which ensures increasing her presence and sustaining this increase according to the latest and best international practices and according to the first strategic programme which comes under the umbrella of this goal which is represented in “enhancing the culture of entrepreneurship amongst Emirati women in a competitive business environment.”
The Chairwoman of the ADBWC pointed out that the campaign will focus on giving women entrepreneurs the opportunity to meet and discuss the challenges that face them and supporting the Emirati businesswomen and university graduates through organizing a number of training programmes and courses.
Such programmes will aim at providing Emirati entrepreneurs who wish to practice free trade businesses with the tools that would help them develop their businesses and raise their awareness about the importance of their roles through developing and spreading the values that are related to the spirit of creativity and innovation to enter the businesses, trade and industrial sectors and to be partners and key poles in developing the national economy in the future.
Al-Rumaithi noted that the Executive Board and the staff of the ADBWC worked hard over the past period to put together a programme full of activities, training programmes and seminars which are of interest to Emirati women who are looking forward to establish their own economic projects.
The programme of the campaign includes a number of diverse and new activities including workshops that aim at spreading the culture of entrepreneurship amongst the Emirati women and developing their mind in the mould of an entrepreneur as well as showcasing the role that entrepreneurship and small and medium enterprises play in supporting the economy of the Emirate of Abu Dhabi and the country.
She added that the programme of the awareness campaign also includes organising a number of specialized training and habilitation programmes which aim at raising awareness and knowledge about the culture of entrepreneurship in general, implementing the spirit of creativity and innovation and providing participants with the applied skills which would contribute towards developing current projects and home licenses “Mubdi’ah” projects to enable this integration in the private sector, in addition to providing economic, legal, financial and technical consultations to Emirati women entrepreneurs in a practical and organized way by an elite of experts according to the type and category of the required consultation.
The programme of the campaign also includes three marketing exhibitions in each region, Abu Dhabi, the Eastern Region and the Western Region, with the aim of promoting the products and services of the establishments owned and run by Emirati women.
The campaign will also see organisation of a number of seminars and discussion panels to identify the challenges that face businesswomen and Mubdi’ah Licence holders and to shed light on the most prominent issues and inform businesswomen about the best international practices in this regard.
Al-Rumaithi expressed her utmost thanks and appreciation to H.H. Sheikha Fatima bint Mubarak for her continuous support to the ADBWC and her follow up of its initiatives, projects and activities, emphasizing that such support “would give the Council the strength and the motivation for all of us to give our best and to launch new initiatives and projects that have the spirit of creativity, innovation and sustainability and in a way that increases the role of Emirati women in the sustainable economic development process of the Emirate of Abu Dhabi.”
The Chairwoman also expressed her utmost thanks and appreciation to the partners who supported the organization of this campaign, such as the Department of Economic Development in Abu Dhabi, the Abu Dhabi Council for Economic Development, the Khalifa Fund for Enterprise Development, the Emirates Business Women Council and the Family Development Foundation.