DEWA management reviews strategic plans for 2012-2016 Sales September 13, 20120 Dubai: The Dubai Electricity and Water Authority’s (DEWA) Management Team, met here to discuss the divisions’ strategic plans prepared to fulfill its strategy under the chair of Saeed Mohammed Al Tayer, MD ‘&’ CEO of DEWA. The meeting comes in line with its continuous strategic planning for 2012 2016 to achieve its vision to be A Sustainable World-Class Utility, and to achieve Dubai’s strategy to reinforce sustainable development in the Emirate while positioning itself as a global hub for trade, finance, and tourism. On the occasion fourteen business units presented their strategic plans covering strategic objectives, key performance indicators and key initiatives planned for implementation over the coming years in line with DEWA’s Corporate Strategic Plan for 2012-2016. “DEWA has long been recognised for its excellence in the field of strategic planning and execution. It is the first organisation in the MENA region to have been inducted into the Hall of Fame – an elite group of international companies. This recognition came as a result of our long commitment to the strategic planning, implementation of best practices, and commitment to corporate strategic principles to face our challenges and play our active role in the development of Dubai based on the five principles of the Strategy-Focused Organisation. This annual exercise has long served us in building the necessary focus each year around a set of operational goals and projects that leads to the successful delivery of our corporate strategy,” said Al Tayer. “This year, we have built and focused our strategic projects around five main strategic programmes derived directly from our five key strategic themes on our strategy map: focusing on Corporate Sustainability, Demand Side Management, Energy Diversification and Operational Efficiency, Customer Delight and Brand Image and Organisation Capabilities and Resources. I have reviewed with my team of executives the various objectives and projects planned to serve these programmes and I am confident that once completed, these projects will lead to the successful delivery of our strategy to achieve our vision to become a sustainable world class utility,” he added. “Strategic planning is a vital exercise at DEWA to which our leadership team is fully committed. Each year, operational objectives and projects are reviewed, planned and budgeted to act as the driving force towards the successful delivery of our strategy. This meeting comes as part of our standard practice of strategic planning and execution and we are happy and excited about the positive prospects of completing our identified planned projects,” added Waleed Salman, Executive Vice President of Strategy and Business Development at DEWA. DEWA follows a five year strategic plan that is updated every year to a ensure swift response to all market dynamics to reliably serve a customer base of more than 600,000 accounts in the Emirate of Dubai.