Ayaadi concludes Together We Read competition General July 31, 20120 Dubai: Etisalat’s Corporate Social Responsibility initiative Ayaadi, concluded its Together We Read competition with the final prize distribution ceremony for winners of the fourth week. Together We Read was launched on June 29, in collaboration with the Ministry of Education. The competition had three winners every week and was run for a period of four weeks in total. Khawla Al Mualla, Assistant Undersecretary for the School Environment and Activities at the Ministry of Education, and Amal Al Koos, Ayaadi’s Managing Director – Ayaadi, handed out the prizes to each of the fourth week winners at a ceremony held at the Ministry’s headquarters in Dubai. Ayaadi’s Together We Read competition was aimed at encouraging students to read and engage in self-learning, while using their free time for productive activities and for enhancing their knowledge. The competition results were announced on a weekly basis. Students participated in Together We Read competition by reading books and answering questions related to them. The questions in the competition were posted on Ayaadi’s e-library website every week. The four weeks of the competition saw students from across the country and from different educational levels participate in the competition. Speaking on the participation in the competition, Amal Al Koos, Managing Director, Ayaadi said: “On behalf of Ayaadi, I would like to thank all students who participated in this competition and made it such a resounding success. We believe that Together We Read has achieved its objective of helping students take up reading and look at it as a fun and rewarding activity. We would like to thank the Ministry of Education for their continuous support to extra-curricular learning activities and for initiatives that aim to build a truly educated generation capable of coping with the evolving socio-economic fabric of the Arab region.” Ayaadi, launched in 2011 by Etisalat, is the platform for a national social project that seeks to achieve significant objectives. Its strategic objectives are geared towards achieving sustainable growth for the UAE community through provision of technology solutions in the education sector and other social sectors. This initiative also seeks to raise awareness among individuals and institutions on various socially relevant issues, and encourages them to contribute to voluntary work in line with their experience.