Sebastiaan Moesman Appointed Vice President, [m]PLATFORM EMEA
NEW YORK, Dec. 19, 2016 /PRNewswire/ — GroupM, the media investment management group of WPP, today announced leadership for [m]PLATFORM in Europe, Middle East and Africa (EMEA). The newly launched [m]PLATFORM is an advanced technology suite of flexible media planning applications, data analytics and digital services improving advertisers’ use of audience-defining insights from hundreds of data sources to communicate with consumers across all media. [m]PLATFORM offers data analytics and digital services including search, social, mobile, digital ad operations and programmatic in a completely open and fully transparent data and technology architecture. Alex Stil, most recently global Chief Commercial Officer of GroupM Connect, is named President, [m]PLATFORM, EMEA, and Sebastiaan Moesman, most recently Chief Operating Officer for GroupM Connect, will serve as Vice President, [m]PLATFORM, EMEA.
Stil has extensive experience working with global clients including Unilever, KPN, monster.com, ING, Dell, and Kodak. As the top commercial executive for GroupM Connect, Stil played a significant role supporting GroupM’s agencies in real time media management. Stil started his career at GroupM in 2008 as Chief Operating Officer for Mindshare in the Netherlands, and he subsequently led the whole of Mindshare’s digital practice in EMEA. His entry to the group came when WPP acquired Reddion, the first online media agency in Europe, in 2007. Stil was co-CEO and co-founder of Reddion with Moesman.
“Alex is one of the most accomplished digital innovators in Europe and since joining GroupM he has significantly furthered our group’s knowledge and acumen in real time media while also engaging directly with top clients as they’ve worked with GroupM’s agencies to assemble bespoke technology stacks and data strategies,” said Brian Gleason, CEO, [m]PLATFORM. “As we rollout the [m]PLATFORM technology suite in Europe, Alex’s knowledge and client experience will inspire our teams and our clients who are all focused on evolving their media strategies for the real time era.”
As the global head of operations for GroupM Connect, Moesman oversaw the development of a coherent global strategy for programmatic media, corporate acquisitions and the incubation of new technologies and services to support GroupM’s agencies. Since Reddion’s acquisition, Moesman held a number of GroupM leadership positions including COO for GroupM Netherlands and CEO GroupM Interaction, also in the Netherlands.
“In a number of Europe-based operational leadership roles, Sebastiaan amassed the experience and marketplace knowledge needed to ensure [m]PLATFORM is an unrivaled solution for clients in EMEA markets, working with diverse local media partners, technology vendors and other unique local market factors,” said Dominic Grainger, Chief Executive Officer, GroupM, EMEA. “Our deployment of [m]PLATFORM will be rapid, and Alex and Sebastiaan have the passion and energy to ensure flawless execution to the benefit of our agencies and their clients across many markets.”
GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.
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